How to buy life insurance with a text message – MicroEnsure – Ep 007


This episode is part of a podcast series called “Entrepreneurs & Economic Development” talking to entrepreneurs using business and technology to solve problems at the Bottom of the Pyramid. Listen to the interview by clicking play above. 

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Today’s Guest

Richard Leftley, CEO of MicroEnsure a company that provides various insurances products in emerging markets to the worlds poorest.

You will learn:

  • Texting to buy life insurance
  • Why insurance is critical for the world’s poorest
  • Different forms of insurance in emerging markets (Health, Crop, Livestock)
  • Leveraging Partnerships to Scale
  • Giving away insurance to increase customer loyalty
  • Building Sharia law compliant financial products

Great Quotes

  • [bctt tweet=”Listen to the clients, understand what they need – Richard Leftley”]
  • [bctt tweet=”We wanted to make signing up for insurance as simple as buying a ringtone – Richard Leftley”]
  • [bctt tweet=”The mobile channel has become immensely powerful – Richard Leftley”]

Mentioned :

Contact Richard or MicroEnsure:

Feel Free to Comment or Connect

If you have any questions for Ryan, Richard or recommendations for future interviews please place them in the comments section. 

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