A Physical Addressing System for Emerging Markets – OkHi – Ep014

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This episode is part of a podcast series called “Entrepreneurs & Economic Development” talking to entrepreneurs using business and technology to solve problems at the Bottom of the Pyramid. Listen to the interview by clicking play above. 

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Today’s Guest

Wes Chege is a Co-founder and Head of Product Management at OkHi, a Nairobi based location finding application. OkHi is building a platform that allows people to share their address with friends or delivery services incorporating a picture of their door or gate to overcome GPS inaccuracies on mobile devices.

You will learn:

  • Impact of the iHub and an overview of the Kenyan Start Up Scene
  • How high youth unemployment is leading to more talent entering the East African Entrepreneurship community
  • OkHi is solving 2 main problems:
    • GPS Accuracy of Consumer Devices
    • Knowing your destination when houses/offices aren’t numbered
  • The Business Model: Charging Delivery companies a fee per use
  • The challenge of developing mobile technology for individuals that have never used a smartphone or computer and how they worked with Motorbike deliverymen to refine their product

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Great Quotes

[bctt tweet=”When #investors come to #Kenya the first place they go is @ihub #podcast w @WesChege”]

[bctt tweet=”How a lost delivery driver lead @WesChege to ponder location services – #Podcast w @letsokhi”]

[bctt tweet=”#Podcast The most challenging part of @LetsOkHi making it work for my mom & low tech users”]

[bctt tweet=”How @LetsOkHi tested their product with Motorbike delivery men during development “]

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