This episode is part of a podcast series called “Entrepreneurs & Economic Development” talking to entrepreneurs using business and technology to solve problems at the Bottom of the Pyramid. Listen to the interview by clicking play above.
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Richard Leftley, CEO of MicroEnsure a company that provides various insurances products in emerging markets to the worlds poorest.
You will learn:
- Texting to buy life insurance
- Why insurance is critical for the world’s poorest
- Different forms of insurance in emerging markets (Health, Crop, Livestock)
- Leveraging Partnerships to Scale
- Giving away insurance to increase customer loyalty
- Building Sharia law compliant financial products
- [bctt tweet=”Listen to the clients, understand what they need – Richard Leftley”]
- [bctt tweet=”We wanted to make signing up for insurance as simple as buying a ringtone – Richard Leftley”]
- [bctt tweet=”The mobile channel has become immensely powerful – Richard Leftley”]
- VSO UK – Voluntary Services Overseas
- Bill & Melinda Gates Foundation
- Opportunity International
- Omidyar Network
- MTN Ghana
- Brian Prows – Interview with Richard
- World Bank
- Axa Insurance
- Sanlam Insurance
- Coffin Art – Buried Spirit: Incredible Coffins of Ghana
- Economist Article on Ghana’s Funerals
Contact Richard or MicroEnsure:
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If you have any questions for Ryan, Richard or recommendations for future interviews please place them in the comments section.