Ryan's Personal Site

Digital CV

Ryan Fetterly's Professional Experience & Job Hunt Overview.

Who I am?

I am a performance-driven product leader, passionate about creating elegant, user-friendly solutions to complex user challenges. Fascinated by the intersection of user needs, business objectives, and technology. I have crafted intuitive customer experiences and shipped high-quality products in eCommerce, FinTech, healthcare, energy, and Internet of Things (IoT) sectors.

  • 7+ Years of Product Experience, 14+ Years of Professional Experience

  • 3+ Years of Mentoring & Teaching

  • Community Leadership: ProductBC, Board Member

What I’m looking for?

  • Company Size: Scale Up, 50-2500 Employees

  • Product Maturity: Post-Product-Market Fit

  • Sector: eCommerce, FinTech, Health & Wellness

  • Role: Group/Lead or Sr. Product Manager

 

 
 
  • • Designed Offline-Online (Mail Channel) strategy around new vendor capabilities and internal propensity modeling, to lower operational costs by 40%, leading to over $125K USD of savings per annum.

    • Developed Pricing & Monetization strategy utilized to assess enterprise clients and evaluate Willingness to Pay & Feature Value enabling improved resourcing based on expected revenue.

  • • 400% Increase (YoY) in Orders & Traffic for a Consumer SaaS product (TELUS Online Security)

    • Developed and optimized a cross-sell method mid-funnel, yielding 1000+ orders in 90 days.

    • Led ‘Plan Mix’ initiative utilizing design, pricing, and positioning to increase product ARPU by 11% YoY

  • • Taught multiple Product Management cohorts, focusing on product strategy, foundational frameworks, and common tools for active or aspiring product managers.

    • Facilitated high-involvement learning with in-class activities, group discussions, and ask-me-anything style Q&A on Product Management careers.

    • High student evaluations with an average rating of 4.7/5 over multiple cohorts.


 
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During my time working with Ryan, he provided invaluable guidance in maturing the product function. Ryan’s passion for product management is evident in everything he does, and his ability to inspire and motivate the team to go above and beyond is truly remarkable.
— Stephanie Ooi, Sr. Product Manager
Ryan has an amazing ability to communicate clearly and effectively with stakeholders. His critical thinking allows him to prioritize his product portfolio and is able to assess value against business objectives, capacity, and timelines. He is a pleasure to work with and skilled at what he does.
— Shaz Chow-How, Product Lead